Your former clients forget about you. Your prospects hesitate. Email marketing brings them back — automatically, at the right time, with the right message.
36×
average email ROI
3
languages (FR/EN/DE)
100%
GDPR compliant
Sent
4,230
this month
Open rate
38%
avg.
Click rate
12%
avg.
Conversions
47
+8 vs M-1
ACTIVE SEQUENCES
Welcome new contacts
3 emails
Ouv. 42%
Clic 15%
Unsigned quote follow-up
4 emails
Ouv. 51%
Clic 22%
Monthly newsletter — March
1 emails
Ouv. 35%
Clic 9%
Dormant client reactivation
5 emails
Ouv. 28%
Clic 11%
LAST SEND — PREVIEW
Your Company
to 847 contacts · 2h ago
2025 tax updates: what changes for your company
Hello [First name], here are the 3 important changes to know for this year's filing...
What most SMEs do
A Mailchimp template sent to 50 contacts with no segmentation — 12% open rate
No automated sequences: every follow-up is done manually, when you remember
No tracking of unsigned quotes — the prospect goes to the competitor who follows up
Irregular newsletter (every 3-4 months when there's time left)
No usable data: no click tracking or conversion measurement
What we set up for you
Automated sequences segmented by profile (cold prospect, pending quote, dormant client) — 35-45% open rate
Automatic quote follow-up at D+3, D+7, D+14 — recovering 20-30% of lost quotes
Professional monthly newsletter in 3 languages with segment-adapted content
Long-cycle B2B nurturing: case studies, guides, testimonials sent at the right time
Complete monthly reporting: opens, clicks, conversions, revenue generated by email
No spam. A structured, step-by-step approach that respects your contacts and delivers results.
Contact base audit
Before sending anything, we analyse what you have. How many contacts? How many are still active? Which emails bounce? We clean, segment, and prepare the ground.
Sequence strategy
Each type of contact deserves a different journey. A former client being re-engaged doesn't need the same email as a cold prospect. We define the sequences, triggers, and schedule.
Copywriting & design
No generic templates. Each email is written for your audience, in your tone, with a clear objective. The design is clean, mobile-first, and the call to action is obvious.
Automation & marketing automation
Once sequences are validated, they run on their own. A new contact enters your base? They receive the right email at the right time. A client hasn't opened in 3 months? The follow-up goes out automatically.
Analysis & optimisation
Every month, we review what works and what can be improved. Open rate, click rate, conversions, unsubscribes — everything is measured and adjusted.
A complete email system, from newsletters to automated sequences and reporting.
Email journeys that adapt to each contact's behaviour. A prospect opens an email? They receive the next one. No reaction? The follow-up changes angle. Everything is automated.
A professional newsletter in your name, every month. Practical tips, industry news, occasional offers. Your contacts think of you regularly, without you lifting a finger.
Quote confirmation, appointment reminder, invoice sent, thank you after signing. Every client interaction is accompanied by a professional, automatic email.
Your contacts are not all the same. We classify them by type (client, prospect, dormant), by sector, by behaviour. Each segment receives relevant messages, not generic spam.
Two versions of a subject line, two different designs, two send times. We systematically test to find what works best with your audience.
Every month, a clear report: how many emails sent, how many opened, how many clicked, how many booked appointments. You know exactly what email brings you.
Each sector has its specificities. Here is how email marketing applies concretely to your business.
Follow-up on unsigned quotes
You send a quote and the client doesn't respond. Instead of calling manually (when you remember), an automatic sequence takes over: polite reminder after 3 days, simplified alternative after 7 days, last chance after 14 days. Craftsmen using this sequence recover quotes they thought were lost.
Lead generation for craftsmenSeasonal promotions
Winter sales, Mother's Day, back to school, Black Friday — every season is an opportunity. We schedule emails in advance with targeted offers based on each client's purchase history. Someone who bought shoes gets a shoe promo, not a kitchen promo.
Facebook & Instagram AdsMonthly tax newsletter
Your clients (and prospects) need to know what changes in tax and regulatory matters. A monthly newsletter with your analyses positions your firm as a reference. When a business owner looks for a new accountant, they think of the one who's been informing them for free for 6 months.
B2B Content MarketingLong-cycle nurturing
In B2B, the sales cycle can last months. A prospect who isn't ready today might be in 6 months. A nurturing sequence regularly sends useful content (case studies, guides, testimonials) to stay on their radar until they take action.
LinkedIn Ads B2BIn a world where social networks change their algorithms every quarter and cost per click increases every year, email marketing remains the most reliable and profitable communication channel for SMEs. The reason is simple: your contact list belongs to you. Nobody can cut off your access, unlike a Facebook page or a Google Ads account.
In Luxembourg, where the market is multilingual and relatively small, email has an additional advantage: it allows you to maintain a personal relationship with each contact, in their language, without the geographic or budget limitations of advertising. A craftsman in Hesperange can send the same professional newsletter as an accounting firm in Kirchberg — only the content changes.
Contrary to what you might think, email marketing is not reserved for large companies with thousands of contacts. An accounting firm with 200 contacts can generate appointments every month thanks to a well-written newsletter. A craftsman with 50 former clients can recover projects thanks to a well-designed reactivation sequence.
The key is message relevance. A generic email sent to your entire base will be ignored. A personalised email, sent at the right time, with content that addresses a real need — that one gets read, clicked, and generates revenue. That's exactly what we set up: targeted sequences, adapted to each segment of your audience, with marketing automation running 24/7.
Email marketing doesn't work in isolation. It amplifies your other lead generation channels. A visitor who arrives on your site via SEO and subscribes to your newsletter? They enter your nurturing system. A prospect captured via Google Ads who doesn't convert immediately? Email takes over to convince them.
Companies that combine email campaigns with other channels see better results than those relying on a single lever. Email is the glue that holds your entire client acquisition system together, the one that turns cold contacts into loyal clients over time. It's a modest investment that pays off for a long time — and that's why it remains the favourite channel of successful SMEs in Luxembourg.
Everything you need to know about email marketing for your SME in Luxembourg.
Calls, quotes and appointments delivered for the businesses we work with in Luxembourg.
« Franchement, juste en SEO tu génères des contacts. J'imagine même pas quand on va lancer les campagnes Ads en plus. On reçoit maintenant une trentaine d'appels par mois de gens qui ont un vrai besoin, pas des curieux. C'est exactement ce qu'il nous fallait.»
Gérant
Directeur — Help Dépannage Service
Plomberie
« Dans la domotique KNX au Luxembourg, le marché est très niche. Recevoir 5 demandes de devis par mois, c'était notre objectif et on l'atteint régulièrement. La qualité des prospects est excellente car ils viennent avec un projet concret en tête.»
Responsable Commercial
Business Development — KNX Solutions
Domotique
« Le trafic a été multiplié par 2.5 et les ventes ont augmenté de 25% d'une année sur l'autre. La stratégie SEO mise en place est solide et les résultats parlent d'eux-mêmes. C'est un partenariat que je recommande sans hésitation.»
David
Fondateur — David Solutions (Solutions-Antivirus.com)
Cybersécurité
« Passer de 7 000 à 15 000 clics Google en 6 mois, c'est le genre de résultats qui change la trajectoire d'une startup. L'approche Skyscraper AI a vraiment fait la différence pour notre visibilité dans un marché SaaS très compétitif.»
Équipe Marketing
Équipe Marketing — EmailTree.ai
SaaS / Intelligence Artificielle
We choose the email marketing platform suited to your volume, integrations, and budget.
We analyse your contact base and tell you how much revenue is sleeping in your email list. Free, no commitment.
Discover your reactivation potential