Search, Performance Max and Remarketing campaigns driven by data. Your clients are searching for your services on Google — we make sure your ad appears first, at the best cost per click.
3
languages covered
5
campaign types
1
dedicated contact
Clicks
3,047
+14%
Impressions
52.8K
+11%
CTR
5.8%
+0.8 pts
Avg CPA
€15.36
-€2.10
Conversions
184
+26%
Budget spent
€4,950
Conversions — Last 21 days
THE go-to channel for qualified inquiries and instant visibility in Luxembourg.
DIY Google Ads or legacy agency
You launch Search campaigns with no structure: budget bleeds on unqualified clicks
Your agency charges 20% of ad spend but never touches bid settings
No conversion tracking: impossible to know which keyword generates your leads
Competitors outbid you because your Quality Score is too low
Cost per click climbs monthly with no increase in enquiries
Data-driven campaigns optimised weekly
Search + Performance Max campaign structure calibrated to your real goals (leads, calls, ROAS)
Weekly bid optimisation, negative keywords and per-campaign budget reallocation
Full conversion tracking (forms, calls, quotes) — you know your exact CPA
Improved Quality Score = lower cost per click and higher ad position
Transparent ROAS and monthly reporting: you know exactly where every euro goes
Estimate my Google Ads potential
Free. No commitment. Results within 48h.
No campaigns launched blindly. A rigorous process that maximises every euro invested.
Understand before investing
We analyse your market, your competitors, the keywords your potential clients type, and the budget needed to be profitable. No campaigns launched blindly.
Every euro in the right place
We organise your campaigns by service type, geographical zone and search intent. Each ad group targets a specific need with a dedicated landing page.
Ads that make people want to click
We write ads in French, English and German that speak directly to the client's need. Punchy headlines, call extensions, sitelinks — everything is optimised to maximise click-through rate.
We improve every week
Campaigns are never "launched and forgotten". Every week, we adjust bids, exclude irrelevant keywords, test new ads and redistribute budget towards what works.
You know exactly where your money goes
Every month, you receive a clear report: how much spent, how many clicks, how many leads, what cost per lead. We discuss results and adjust the strategy together.
Search, Shopping, YouTube, Maps, Remarketing — we activate the right formats for your business.
Appear in first position when your clients type what they're looking for. "Plumber Luxembourg", "accountant company formation", "kitchen renovation Esch" — you're there.
A single campaign that automatically serves across Search, Display, YouTube, Gmail, Discover and Maps. Google optimises delivery towards the audiences most likely to convert.
Your products appear directly in search results with photo, price and reviews. Ideal for Luxembourg shops and e-commerce stores.
A visitor browses your site without contacting you? They see your ad over the following days on the sites they visit. A subtle reminder, not harassment.
Your business appears at the top of Google Maps when someone searches for a provider nearby. Optimised listing, encouraged reviews, location extensions.
Short videos shown before the content your audience watches. The ideal format to showcase your expertise and build trust before the first contact.
How many clients can Google bring you?
Free, no commitment
We don't run the same campaign for a plumber and an accounting firm. Here's how we approach each business.
Plumber, carpenter, electrician, roofer, renovation — you don't have time to prospect between two jobs. Google Ads brings the clients who need you right now.
When someone types "emergency leak Luxembourg" or "roofing quote Esch", your ad appears first. We only target your coverage area.
The "Call" button directly in the ad. The client contacts you in one click from their phone, without even visiting your site.
More budget on Monday morning (weekend emergencies), less on Sunday evening. The budget follows the real rhythm of demand.
Your listing appears at the very top of Google Maps. The client sees your reviews, your address and can call you directly.
Shop, restaurant, hair salon, wellness centre — your clients compare online before visiting. Google Ads puts you in front of their eyes at the right moment.
Your products and services served on Search, Maps, YouTube and Display in a single campaign. Google automatically targets the closest buyers.
Your products with photo and price appear directly in search results. The client knows what they'll find before even clicking.
Highlight your seasonal promotions, events or new arrivals with dedicated ads targeting your catchment area.
A visitor checked your menu or prices without booking? They see your ad in the following days. Conversion rate skyrockets.
Accountant, lawyer, auditor — the new companies registering in Luxembourg don't know you yet. Google Ads intercepts them when they're searching for a provider.
Campaigns in FR, EN and DE targeting "fiduciaire Luxembourg", "accountant Luxembourg", "Steuerberater Luxemburg". Each language has its own ads and dedicated pages.
We target action searches: "create company Luxembourg", "VAT declaration help", "company domiciliation". People ready to sign, not browsers.
Each campaign leads to a dedicated page: company formation, annual accounting, VAT, payroll. The visitor finds exactly what they're looking for.
For executives and CFOs who don't use Google, we add a LinkedIn Ads layer targeted by role and company size.
SaaS, consulting, IT, agency — the sales cycle is long and decision-makers compare several providers. Google Ads positions you at the moment of the solution search.
We target solution searches: "management software Luxembourg", "IT audit SME", "cloud migration company". Decision-makers in the buying phase.
The B2B decision-maker doesn't sign on the first click. We retarget them for 60 to 90 days with relevant content to stay on their shortlist.
Client testimonial or demo videos shown to decision-makers watching professional content. The video format builds credibility for your expertise.
Your blog articles capture informational traffic, your ads capture transactional traffic. The prospect sees you everywhere on Google.
Google Ads is Google's advertising platform. It allows your business to appear at the very top of search results, above organic results, exactly when a potential client is searching for your services.
The principle is simple: you only pay when someone clicks on your ad. This is called cost per click (CPC). If nobody clicks, you pay nothing. And unlike social media where you interrupt people in their feed, on Google, you respond to an active search — someone typing "plumber Luxembourg" has a concrete need.
Google Ads offers several formats depending on your goals. Search campaigns display your text ads in search results. Shopping campaigns show your products with photo and price. Performance Max automatically serves across all Google channels (Search, Display, YouTube, Gmail, Maps). Remarketing targets people who have already visited your site.
The Luxembourg market has characteristics that make Google Ads very profitable for SMEs. With approximately 650,000 inhabitants, search volume is targeted and cost per click remains reasonable compared to France or Belgium. The country is trilingual (French, English, German), which means your landing pages must exist in all three languages to capture the full potential.
Google Ads perfectly complements a natural search (SEO) strategy. SEO takes time but generates free traffic in the long term. Google Ads delivers immediate and predictable results. By combining both, you occupy more space in search results and leave no room for the competition.
Every Google Ads campaign is traceable. Thanks to conversion tracking (via Google Analytics and Google Tag Manager), you know exactly how many forms filled, phone calls and quote requests each campaign has generated. We calculate your cost per acquisition (CPA) — if a lead costs you €15 and one in three clients signs a €2,000 quote, your return on investment is clear.
Everything you need to know about Google Ads in Luxembourg.
We analyse your market, your competition and your keywords to tell you exactly how many quote requests Google Ads can generate each month. Free, no commitment.
We show you your market's potential
Professional management of your campaigns with the entire Google ecosystem.
Estimate my Google Ads potential
Free Google Ads auditTHE B2B channel to reach decision-makers by job title, industry and company size.
Reach your audience where they spend most of their time with engaging visual formats.
Combine Google Ads and SEO to dominate the entire first page of results.
Calls, quotes and appointments delivered for the businesses we work with in Luxembourg.
« Franchement, juste en SEO tu génères des contacts. J'imagine même pas quand on va lancer les campagnes Ads en plus. On reçoit maintenant une trentaine d'appels par mois de gens qui ont un vrai besoin, pas des curieux. C'est exactement ce qu'il nous fallait.»
Gérant
Directeur — Help Dépannage Service
Plomberie
« Dans la domotique KNX au Luxembourg, le marché est très niche. Recevoir 5 demandes de devis par mois, c'était notre objectif et on l'atteint régulièrement. La qualité des prospects est excellente car ils viennent avec un projet concret en tête.»
Responsable Commercial
Business Development — KNX Solutions
Domotique
« Le trafic a été multiplié par 2.5 et les ventes ont augmenté de 25% d'une année sur l'autre. La stratégie SEO mise en place est solide et les résultats parlent d'eux-mêmes. C'est un partenariat que je recommande sans hésitation.»
David
Fondateur — David Solutions (Solutions-Antivirus.com)
Cybersécurité
« Passer de 7 000 à 15 000 clics Google en 6 mois, c'est le genre de résultats qui change la trajectoire d'une startup. L'approche Skyscraper AI a vraiment fait la différence pour notre visibilité dans un marché SaaS très compétitif.»
Équipe Marketing
Équipe Marketing — EmailTree.ai
SaaS / Intelligence Artificielle