Reach CEOs, CFOs and CTOs by job title, industry and company size. Ultra-qualified contacts with identified name, title and company — the most precise B2B channel in the world.
Campaign group · Lead generation · Last updated: 2h ago
Impressions
28.4K
+12.3%Clicks
1,247
+8.7%CTR
4.39%
+0.4ptCost/lead
€18.50
-22%Leads
67
+15Budget
€2,100
78%Sponsored content preview
LeadGen.lu
1,247 followers · Sponsored
Generate qualified B2B leads in Luxembourg with our AI-optimised LinkedIn Ads campaigns. Targeting by job title, industry and company size. #LinkedInAds #B2B #Luxembourg
Qualified B2B leads
Sponsored InMail — preview
Free LinkedIn Ads audit for your company
Hello, I've analysed your LinkedIn presence and…
Lead Gen Forms — performance
67
Forms completed
82%
Completion rate
€18.50
Cost per lead
Target CEOs, CFOs, CTOs and HR directors by function, industry and company size — the most precise B2B platform in the world.
InMail spam and boosted posts with no results
You send 50 cold InMails per week — response rate < 3%
Your boosted posts reach unqualified profiles, CTR < 0.3%
You have no idea which decision-makers visit your company page
Your competitors run Thought Leader Ads in your prospects' feed
Your organic content caps at 200 views, zero forms filled
Targeted Sponsored Content + Lead Gen Forms that convert
Your Sponsored Content reaches CEOs, CTOs and CFOs in your sector — CTR > 1.5%
Pre-filled Lead Gen Forms generate 15 to 30 qualified contacts per month
Every lead is tracked: name, title, company, exact acquisition cost
Your sponsored InMails target decision-makers by title and seniority — open rate > 45%
Cost per qualified lead drops 40% over 3 months of continuous optimisation
A structured approach, from initial audit to monthly reporting. Every step is optimised by AI.
Full diagnosis
We analyse your company page, existing content, current audience and your competitors'. We identify the decision-makers you need to reach and the angles that work in your industry.
Surgical segmentation
LinkedIn offers unique targeting: by job title, seniority, company size, industry and skills. We build custom audiences to reach exactly the profiles making purchase decisions in your market.
High-performing native formats
Ads that blend seamlessly into the LinkedIn feed. We create visuals, copy, carousels and documents. Every piece of content is designed to stop the scroll and generate a qualified click.
Continuous optimisation
We launch, monitor and optimise your campaigns daily. Bids, budgets, audiences, creatives — every lever is adjusted based on real data to maximise your return on investment.
Full transparency
Every euro spent is tracked. You receive a clear report with the metrics that matter: cost per lead, conversion rate, contact quality. We adjust the strategy monthly based on results.
Each format has its strengths. We select and combine those that maximise your results.
Native sponsored content in the LinkedIn feed. Images, carousels and videos that capture decision-makers' attention during their professional browsing.
Personalised direct messages sent to targeted decision-makers. A conversational format that opens dialogue with the most strategic profiles.
Pre-filled forms with LinkedIn prospect data. The contact is captured without leaving the platform — minimal friction, maximum conversion.
Retarget visitors to your site and people who interacted with your LinkedIn content. Stay top-of-mind with decision-makers who already know you.
Share white papers, case studies and guides directly in the LinkedIn feed. Prospects browse your content without leaving the platform.
Sponsor publications from your leaders and experts. An authentic format combining personal credibility with advertising reach.
You don't target a CIO the same way as a CHRO. Here's how we adapt the LinkedIn Ads strategy to each sector.
Software publisher, IT services company, integrator — your clients are CIOs, CTOs and IT managers. The sales cycle is long, decision-making is collective, and technical credibility is decisive.
Sponsored articles, case studies and product demos targeted by IT role and company size. The decision-maker discovers your solution during their LinkedIn browsing.
Pre-filled forms offering a demo or free trial. The prospect signs up in 2 clicks without leaving LinkedIn — conversion rates far higher than landing pages.
Share your white papers and technical guides directly in the feed. The prospect browses, you capture their details. Ideal for nurturing the top of funnel.
Visitors to your site and readers of your content see your ads in the following weeks. Multiple contacts before conversion — normal in B2B tech.
Accountant, auditor, tax advisor — your expertise is sharp but your digital reputation is limited. Newly registered companies don't know you yet.
Direct messages targeting founders and CFOs in Luxembourg. A professional tone, a clear offer (free audit, consultation), and a simple call-to-action.
Sponsor your partners' publications on tax and regulatory topics. Personal credibility combined with advertising reach.
Target profiles that recently changed to 'Founder' or 'CEO'. These entrepreneurs need a trust company — be the first to contact them.
Offer a free 30-minute consultation via a pre-filled form. The prospect only needs to click to book an appointment.
Strategy, HR, management, digital transformation consulting — you sell expertise and trust. Decision-makers buy people before they buy services.
The ideal format for consulting. Sponsor your senior consultants' publications to demonstrate expertise and open conversations with executives.
Share your successes (anonymised if needed) as sponsored posts. Decision-makers want to see concrete results before contacting you.
Target CEOs and CHROs in companies with 50+ employees in Luxembourg. A personalised message that opens dialogue — not spam, a tailored approach.
After a webinar or conference, retarget participants who didn't make contact. LinkedIn retargeting maintains your visibility post-event.
Recruitment agency, RPO, employer branding — LinkedIn is your natural playground. Sponsored Jobs are no longer enough; you need a full advertising strategy to attract top talent and corporate clients.
Content showcasing your clients' company culture. Employee testimonials, behind-the-scenes, values — to attract passive talent on LinkedIn.
Target CHROs and recruitment managers to sell your placement services. A personalised message by sector and company size.
Publish your salary survey or Luxembourg employment market study. High-value content that generates contacts from both sides: candidates and companies.
Promote your networking events, job fairs or HR webinars via pre-filled forms. Instant sign-up, qualified contact list.
Luxembourg has over 300,000 active LinkedIn profiles, including a remarkable proportion of decision-makers: executives, CFOs, IT managers, CHROs. For a B2B company, this is the densest concentration of qualified prospects on a single platform. No other advertising channel allows you to target a CFO in a company of 50 to 200 employees in the financial sector in Luxembourg City.
The Luxembourg market has a unique feature: it's small, multilingual and highly connected. Decision-makers know each other, follow the same industry news and spend an average of 30 minutes a day on LinkedIn. It's their number one professional information source — well ahead of local press or networking events.
Classic LinkedIn prospecting (mass connection messages) is hitting its limits: declining response rates, platform restrictions, damaged brand image. LinkedIn Ads offers a different approach: your message appears natively in the professional feed, with the credibility of editorial content. Sponsored Content and Thought Leader Ads formats are perceived as useful content, not intrusive advertising.
What sets LinkedIn apart from Google Ads or Meta Ads is the quality of professional data. Users fill in their own job title, company, industry and skills. This data is reliable, up-to-date and exploitable for surgical targeting. Combined with Matched Audiences (site retargeting, client list uploads), LinkedIn becomes the most precise B2B channel on the market.
Cost per click on LinkedIn is higher than on other platforms — that's a fact. But the cost per qualified lead tells a different story. A LinkedIn lead is an identified decision-maker with their name, title, company and professional email. Compared to a Google Ads form filled with a Gmail address, the value per contact is incomparable. For a complete B2B lead generation system, LinkedIn Ads is an essential link.
Everything you need to know about LinkedIn Ads in Luxembourg.
We analyse your target market on LinkedIn and tell you exactly how many decision-makers are reachable in Luxembourg. Free, no commitment.
We identify your target decision-makers
We use the best tools to manage your LinkedIn Ads campaigns and track your leads.
Visible to 98% of your target — THE go-to channel for qualified inquiries and instant visibility.
Reach your audience where they spend most of their time with engaging visual formats.
Combine Google Ads and SEO to dominate the entire first page of results.
Calls, quotes and appointments delivered for the businesses we work with in Luxembourg.
« Franchement, juste en SEO tu génères des contacts. J'imagine même pas quand on va lancer les campagnes Ads en plus. On reçoit maintenant une trentaine d'appels par mois de gens qui ont un vrai besoin, pas des curieux. C'est exactement ce qu'il nous fallait.»
Gérant
Directeur — Help Dépannage Service
Plomberie
« Dans la domotique KNX au Luxembourg, le marché est très niche. Recevoir 5 demandes de devis par mois, c'était notre objectif et on l'atteint régulièrement. La qualité des prospects est excellente car ils viennent avec un projet concret en tête.»
Responsable Commercial
Business Development — KNX Solutions
Domotique
« Le trafic a été multiplié par 2.5 et les ventes ont augmenté de 25% d'une année sur l'autre. La stratégie SEO mise en place est solide et les résultats parlent d'eux-mêmes. C'est un partenariat que je recommande sans hésitation.»
David
Fondateur — David Solutions (Solutions-Antivirus.com)
Cybersécurité
« Passer de 7 000 à 15 000 clics Google en 6 mois, c'est le genre de résultats qui change la trajectoire d'une startup. L'approche Skyscraper AI a vraiment fait la différence pour notre visibilité dans un marché SaaS très compétitif.»
Équipe Marketing
Équipe Marketing — EmailTree.ai
SaaS / Intelligence Artificielle